Where everything that is new is marked with a red star is new item [ ★印は2020年新製品 , star mark indicates new item in 2020] , and also almost came here to post about it, after first seeing that they are also not listed at Tenkarabum, but then discovered it had already been mentioned here.
Anyway, the spiraling X tape around the sections of the rod blank is an interesting bit of engineering. Their claim being that the X-tape strengthens the rod sections thereby allowing the rod blank walls to be thinner and lighter; reducing rod weight, and swing weight.
The Japan Fishing Shows (festivals) start this weekend in Yokohoma, and Feb, 8 ~9 in Osaka.
Maybe some new tenkara related items will be introduced during the shows.
I also noticed the “kizi” translation. Maybe it as simple as local accent. Similar to how southerners and yankees say words like - hi or five - differently. However, cream [クリーム ・kurīmu] seems to be fairly common. Black “burakku” (ブラック) vs [ 黒・kuro] a little less common
Lately I’ve been re-watching some of the Hikaru no Go anime [ ヒカルの碁 (アニメ)] videos on youtube. There are 75 episodes. Japanese language with English subtitles. I can sometimes pick up words in the conversations that are more English than Japanese words. Words that I know have alternatives in the Japanese language.